Target's making a big deal out of the SMB 30th anniversary (as they should) and they've already provided extra incentive to buy the game through them, with purchase of the game you get a free Super Mario Maker Puzzle cube/Rubix cube style toy. It seems some Scalpers have already gotten the puzzle cube and have listed them on eBay with prices ranging from 13.99 (with shipping) to 15.99 or more (Free shipping). So the cube would be a collectors item with at least a 17 dollar value on it, getting it FREE would be incredible, of course this price is just my personal estimate.
Source: Wario64 on Twitter
Game on and Keep it Rehl!